"Party Rock Anthem-Kia Soul Hamster Commercial"

This advertisement is about the car brand, Kia, and about the famous song writers, LMFAO. They have used LMFAO's song, Party Rock Anthem. The advertisement first starts with like a war going on, then a random Kia Soul car shows up and interupts the fight. Then there are these three hamsters that get out of the car and then start shuffling to the song "Party Rock Anthem" by LMFAO, then everybody else starts shuffling too and the hamsters then just drive off leaving everybody shuffling.

The techniques of persuasion that I think are used in this commercial are the following;

Humor - The three Hamsters shuffling to Party Rock made me laugh a lot.

Nature -  The war was like in a deserted town.

Cartoon - The Hamsters and the other characters that were fighting.

I would say Humor is the most dominant technique used in the commercial because just having three hamsters shuffling and then having everybody else that were fighting join in too was really funny.

I would say they used Humor because usually having people laugh gets attention, Nature to show that the car is able to drive off road, and Cartoon because having another one of those commercials just showing the car driving around would be boring, so they switched it up and made it Hamsters driving.

I would say this commercial is pretty good at persuading the viewer because the commercial is very unique and funny. But I don't think the viewer would be thinking about the car that much. I'm pretty sure the viewer would be to interested in the dancing and driving Hamsters.